The Power of Promotional Products
There are a lot of misconceptions regarding promotional products and their efficacy. That people just throw them away, or no one remembers the companies that give them away, or have a reduced ROI compared to other avenues of advertisements.
These just so happen to be completely false on all fronts, and we’ll tell you why, and offer some proof to boot!
What’s your Impression of Promotional Products?
A lot of marketing and advertising right now is based on number of impressions. Conversions from those impressions, and total return of investment because of those conversions are the bottom line. A report, by the Advertising Specialty Institute (ASI) found that specialty advertising items were the most popular form of advertising. The most common items being t-shirts, followed by drink wear, writing instruments, and outerwear. A massive 50% of consumers use promotional writing instruments.
The average number of months that promotional products are kept by consumers is 8 months. That’s a long time of having your brand in someones view. A single investment having repeated impressions can increase potentials conversions and returns. Consumers are nearly 2.5 times more likely to have a positive opinion of promotional products compared to internet advertising.
You can view the entire report here: https://media.asicentral.com/resources/impressions-study-2016.pdf
We can help!
We offer a wide range of promotional products offered, including custom designed apparel in house. We also offer products through one of our numerous partners to give you the largest catalog of items to choose from to increase your business reach. Based in New England, the most popular promotional item is outerwear. We customize and provide in house embroidered or heat pressed design styles for outwear and other apparel. You can read more on our embroidery services here.
We offer free consultation and will work with you every step of the way to get you exactly what you want.
Contact Us us today!